Ida Sjöstedt is a Swedish designer brand known for the dreamy aesthetics created by its founder and creative director Ida Sjöstedt. Intrigued and inspired by the complexity of being a woman, her designs are always inspired by female stereotypes. From riot girls to fairytale princesses, power ladies and everyone else in between. With a passion for beauty, Ida Sjöstedt’s mission is to make all women feel the best about themselves, but at the same time always challenge society’s common ideas about good taste. Setting up her label in 2001 Ida Sjöstedt has been a pioneer on the Swedish fashion scene when it comes to evening wear and bridal fashion, adding a well needed dose of glamour to a country mostly known for minimalism.