Björn Borg

Björn Borg

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Björn Borg

The brand Björn Borg, named after the famous Swedish tennis player, started in 1989 with men's underwear. Björn Borg's vision is to be one of the leading fashion brands in the markets they choose to work in. Positioned in the "upper middle segment", they have proven to be a worthy contender with their high creativity and design combined with aggressive and spectacular marketing.